When I got my website re-designed, I knew I wanted a section on ‘tips, tricks and hacks’. What I didn’t know was that it’ll receive such an overwhelming response. I’m so happy to see the positive feedback that I’ve been receiving. I’m also excited to announce another regular feature on the blog- Blogging Tip Of The Week! Every week, I’ll be sharing a tip with you all to help you grow your blog and your online presence. I hope this will help you grow your blog and make it stronger.
This week’s blogging tip is to find your niche. Before you start your blog- think about what you want to blog about. I think it always helps to pick a very specific area that you want to blog about and ace that. Once you’ve nailed that area of blogging, you can expand and start writing on your other area of interests.
This strategy has been helpful to me. When I started blogging about food, I decided to focus only on desserts. I like to believe that this particular decision that I took before I started blogging is what helped me stand out. There are not many blogs in India that share only dessert recipes. Choosing this very specific area to blog about is what helped me get noticed. It also made is easier for me to establish my self. Once I successfully established myself as a dessert and baking blogger, I recently decided to expand and add a travel section on the blog and also write about blogging as a profession.
To chose your area of blogging, you just need to narrow down on your area of interest. What is that you’re most passionate about? What is that you truly enjoy and have enough to talk about? Once you identify that, try streamlining it as much as you can and add your personality to it. That is your blogging niche!
The only disadvantage that you may face while sticking to your niche is that your commercial opportunities will be slightly restricted. As someone who blogs only about desserts, I may not be able to work with a lot of brands in the food industry. I have to turn down commercial offers almost every day from well established brands only because they don’t fit into my niche of baking/ dessert blogging. I, however, don’t mind turning down these offers at all. I give myself a lot of credit to have successfully maintained my niche even if that means some loss of revenue. I can not be advertising an instant idli or biriyani maggi, simply because it’s just not what I write about. You have to be honest to yourself, your readers and and your work.
Happy blogging, folks! Stay tuned for next week’s blogging tip.