• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Sharing my baking adventures straight from my kitchen.

  • Home
  • RECIPE INDEX
  • ABOUT ME
  • AWARDS & PRESS
  • EVENTS
  • ADVERTISE
  • Contact

November 11, 2024 Recipes

10 Tips to Grow Your Instagram Following as a Baker

Share
Tweet
Pin
Share

Growing an Instagram following as a baker isn’t just about hitting “post”—it’s about creating a space where people feel inspired, hungry, and eager to try what they see on their screen. When I started @shivesh17 , I was simply sharing my passion, but with a few strategic tweaks, I turned that passion into a thriving community of food-loving followers. So, if you’re ready to whip up some Instagram magic, here are 10 tips that helped me turn my feed into a bustling virtual bakery. Let’s bake up some engagement!

1. Stay Consistent with Posting

Consistency was key when I started. Posting regularly helped me stay in front of my audience and build momentum. It wasn’t easy, especially while balancing other responsibilities, but I stuck to a schedule, which paid off in building a loyal following.

Tip: Commit to a posting schedule that works for you, even if it’s just a couple of times a week. Your followers will come to expect and look forward to seeing your new posts.

This may contain: a woman sitting at a table with a laptop computer in front of her, on which is a calendar

2. Create Quality Content

Early on, I focused on improving my photography skills. Investing time in learning lighting, styling, and editing made my posts visually appealing and set me apart. Quality visuals are a huge factor in gaining new followers who are drawn to beautifully shot food content.

Tip: Start with the basics of natural lighting, clean styling, and simple props. As you go, refine your skills and showcase your recipes in a way that captures attention.

3. Lean into Reels and Video Content

When Instagram launched Reels, I quickly jumped on board, using them to showcase quick recipes and share tips. It was an amazing way to reach new audiences, and I saw my engagement soar. Videos, especially Reels, are incredibly shareable, helping your content go further.

Tip: Keep your Reels engaging but straightforward. A quick recipe or a simple baking hack can perform really well, reaching people who may not yet know about you.

This may contain: a tripod with a cell phone on top of it in front of a bed

4. Recycle and Repost Content

I learned not to shy away from reposting successful content. Some of my most popular posts have been re-shares of recipes or updated versions of old posts. Not every follower sees every post, so reposting gives your best content a second life.

Tip: Look back at posts that performed well and think about how you can give them a new twist or angle, whether it’s sharing them as a Reel, creating a carousel, or giving them a seasonal update.

5. Find Your Niche

Finding my niche was one of the biggest factors in my growth. I realized that eggless baking was underserved and had a strong audience demand, so I started focusing more on it. This gave my content a clear direction and connected me with followers who shared this interest.

Tip: Explore different themes within baking, like vegan, festive, or beginner-friendly baking. Once you find what resonates with your audience and yourself, you’ll see stronger connections with your followers.

This may contain: the ingredients to make chocolate cake are shown in small bowls, including milk, cocoa, sugar, and plain flour

6. Engage with Your Audience

Engagement is more than just likes and comments; it’s about building a community. I try to respond to as many comments and DMs as possible, and I love asking my audience for their thoughts or recipe requests. Engagement fosters loyalty, which keeps people coming back.

Tip: Take the time to interact with your audience. Host Q&As, reply to DMs, or simply ask questions in your captions. These small actions make your followers feel valued.

This may contain: a woman is using her cell phone with icons coming out of the screen and floating around

7. Use Instagram Stories to Connect

Stories have been a great way for me to show the “real” side of being a baker. Whether it’s a baking fail, a quick kitchen tour, or a sneak peek at my next recipe, sharing these moments builds a deeper connection. Stories allow me to let my followers into my world.

Tip: Use Stories for daily updates, behind-the-scenes content, or fun baking moments. Add interactive elements like polls, quizzes, and countdowns to keep your audience engaged and curious about what’s next.

This may contain: a person holding up a cell phone with food on it

8. Collaborate with Other Creators

Collaborations have been so rewarding! Working with other food creators allowed me to reach new audiences and get inspired by their unique approaches. From joint recipes to lives, collaborations helped me grow and provided a fresh perspective on content.

Tip: Team up with other creators, whether it’s to bake together, swap recipes, or co-host a live session. Collaboration brings in new followers and builds credibility in the food community.

To the women who I learn from... - Bake With Shivesh | Facebook

9. Share Tips and Value Beyond Recipes

One thing I noticed was that my followers also loved tips, baking hacks, and how-to guides. Sharing value beyond recipes adds depth to your page, so I began offering insights into baking techniques and simple kitchen hacks, which built my credibility and kept followers engaged.

Tip: Add extra value by sharing practical tips. It could be ingredient substitutions, baking hacks, or tutorials on achieving specific textures or flavors. Being a resource for followers keeps them coming back for more than just recipes.

This may contain: a recipe for blueberry buttermilk pancakes on a table

10. Analyze, Adjust, and Repeat

I’m always reviewing insights and analytics to understand what my audience likes most. Experimenting and adjusting my content strategy based on feedback has been invaluable. As trends shift, keeping an eye on performance helps me stay in tune with my audience.

Tip: Check your analytics regularly to see what content resonates most. Keep an eye on metrics like reach, saves, and shares, then adjust your strategy based on what you find. Growth is a process—analyzing and evolving is part of the journey.

This may contain: three people sitting at a table with papers and laptops

So there you have it! Growing your Instagram as a baker is a lot like following a recipe—get the right mix of creativity, consistency, and connection, and you’re bound to see delicious results. Just remember, this journey takes time, but the reward is a community that appreciates your work and looks forward to every post. Keep baking, keep sharing, and watch your following rise like a perfect cake in the oven! 🎂

YOU MAY ALSO LIKE

Share
Tweet
Pin
Share

Categories: Recipes

Previous Post: « HOT CHOCOLATE BOMBS
Next Post: EGGLESS CHOCOLATE DONUTS »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

SUBSCRIBE TO MY YOUTUBE CHANNEL

Order your copy of my book on Amazon

Welcome to 'Bake With Shivesh' !

Hello. I'm Shivesh Bhatia, a food blogger, author and food stylist from Delhi, India. Welcome to Bake With Shivesh, where I'll help you create magic in your kitchens with my simple recipes. Read More

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

Search

Like us

Bake With Shivesh

Most Popular

  • Best eggless chocolate cake recipe
    Best eggless chocolate cake recipe
  • Eggless Rasmalai Tres Leches
    Eggless Rasmalai Tres Leches
  • How to Bake a Cake In a Microwave
    How to Bake a Cake In a Microwave
  • Best Chocolate Fudge Frosting
    Best Chocolate Fudge Frosting
  • FUDGY CHOCOLATE BROWNIES ( with eggless option )
    FUDGY CHOCOLATE BROWNIES ( with eggless option )
  • Eggless Banana Bread
    Eggless Banana Bread
  • Brownie fails and how to fix them
    Brownie fails and how to fix them
  • Eggless Mango Cake
    Eggless Mango Cake
  • Eggless Vanilla Sponge Cake Recipe
    Eggless Vanilla Sponge Cake Recipe
  • Eggless Vanilla cake and Chocolate cake
    Eggless Vanilla cake and Chocolate cake

Footer

About this blog

Hello. I'm Shivesh Bhatia, a food blogger and food stylist from Delhi, India. Welcome to Bake With Shivesh, where I'll help you create magic in your kitchens with my simple recipes.

Useful Links

Recipe Index
Advertise
Media Mentions
TOS / Disclaimer
Contact Us
About
Privacy Policy
Terms & Conditions

LET’S GET SOCIAL

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

© 2025 · Bake with Shivesh · Site SetUp By Kaushik